Marketing
removing barriers to reading
Situation
Project Details
Our team at Concept was tasked with creating a digital marketing campaign to generate leads for Sora, highlighting its extensive offerings and appeal to students and educational professionals. Sora, an award-winning digital reading app, empowers K-12 students to access a vast catalog of age-appropriate ebooks, audiobooks, and more from their school library.
Agency
Concept
Client
Sora
My Role
Lead Campaign Designer
Account manager
Tangee whapham
Paid Strategist
AJ Fischer
Copy Writers
Madison Kasper & Hayden Grover
Task
Plan of Attack
For this digital marketing campaign, we developed a plan that includes an email retargeting sequence, an optimized landing page, and a targeted paid media strategy. A key element was a conversion-optimized landing page, ensuring a seamless user experience from ad engagement to sign-up. These combined efforts aimed to effectively re-engage users and maximize lead generation for Sora’s digital reading platform.
view the Creative Brief →
plan
execute
launch
Optimize
Action
Recommended Solution
The artwork unifies Sora's brand by incorporating its signature colors, ensuring consistency and recognition. The design features a grainy, dotted background with stars, adding a playful, dynamic touch and drastic contrast to previous campaigns. The top-performing book jackets were also highlighted throughout assets.
This approach aligns with Sora's mission to make reading engaging and accessible, resulting in a visually compelling piece that honors the brand while introducing a creative, imaginative element.
This approach aligns with Sora's mission to make reading engaging and accessible, resulting in a visually compelling piece that honors the brand while introducing a creative, imaginative element.
Results
increased readers
This campaign resulted in 23,670 conversions, 689 new leads, increase in brand awareness and overall enhanced B2C client satisfaction.
