Marketing
Protecting Gutters
Situation
Project Details
Addressing a decline in summer lead generation, our team developed a comprehensive marketing campaign to revitalize customer engagement and drive conversions. By implementing efficient workflows and creating compelling creative assets, we successfully overcame challenges in campaign execution and achieved significant improvements in key performance indicators.
Company
LEaffilter Gutter Protection
My Role
Lead Campaign Designer
Designers
Rene McCan, Jenny Matthews-Pate, & Erica Dexter
Photographer
Justin Domhoff
Videographer
Nick Constentino
Date
May 2019
Task
Plan of Attack
To streamline the creative process, implement a creative brief that includes a detailed project timeline was established with clearly defined visual strategy deliverables. Roles and responsibilities were assigned to each team member to ensure efficient execution of the marketing campaign. This structured approach aimed to optimize productivity and ensure the successful delivery of creative assets.
view the Creative Brief →
Establish strategy
Exececute visual strategy
Pitch to THE DIgital Team
Finalize & Handoff
Action
Recommended Solution
To create a cohesive summer campaign, we conducted a comprehensive visual analysis. By aligning color palettes with the brand and incorporating high-quality seasonal imagery, we developed a distinctive look and feel. To differentiate holiday campaigns, we employed contrasting visual elements while maintaining brand consistency. This approach ensured a strong visual identity throughout the campaign.
Results
Record-breaking success
The data-driven visual strategy exceeded expectations, generating $3 million in revenue within 24 hours and significantly boosting brand visibility. This record-breaking performance demonstrated the effectiveness of the creative brief in guiding the campaign to unprecedented success.
