Branding
Enhancing the trades
Situation
Project Details
At FieldPulse, we recognized the need for a brand refresh because our user experience lacked cohesion. This enhancement will sharpen our brand identity and create consistency across all touchpoints, making FieldPulse more relatable to tradesmen. By delivering a cohesive and compelling customer journey, we’re confident this refresh will strengthen engagement, build trust, and ultimately drive higher conversion rates.
Company
Fieldpulse
My Role
Brand & Web Designer
Project manager
Sarah Maschoff
Marketing Team
madeleine stump Danika Jess
Task
Plan of Attack
The plan of attack for the FieldPulse brand enhancement is to create a cohesive, tradesman-focused brand experience by refining the visual identity, tone of voice, and customer journey across all touch points. This includes updating brand guidelines, redesigning marketing materials, and aligning the product interface with the enhanced brand. The project will build on FieldPulse's current brand presence to resonate more deeply with tradesmen, aiming to increase engagement, retention, and lead conversion.
view the Creative Brief →
Discover
Design
Collaborate
launch
Action
Recommended Solution
The creative modernized the agency's identity while staying true to its core values of confidence, grit, and a blend of modern and traditional sensibilities. The recommended solution included gritty textures combined with modern elements, paired with a traditional yet updated font. All while implementing a contrasting theme of confidence even in darkness as we continue to build client trust.
Results
Confidently Executed
Drove a 6% decrease in website bounce rate within 10 months by aligning brand aesthetics and enhancing website design initiatives, fostering improved user engagement and satisfaction.
