Branding
Elevating Olympic Smiles
Situation
Project Details
Elevate the Advanced Dentistry & Aesthetics brand to a high-end status, both online and for their upcoming office space. Integrate Park City and incorporate the association as the official dentist of the U.S. Olympic Ski Team. Paying homage to the community and those they serve.
Client
Advanced Dentistry & Aesthetics
My Role
Brand Designer
Team
Nathan Pratt
Task
Plan of Attack
Explore inspiration from Park City environment. Research design trends and pull inspiration within the dentistry, olympic, and luxury brand industries. Create mood boards to set the foundation for collaboration. Define details of the visual system through color, type, and logo studies. Create examples of the brand like a logo system and web page.
view the Creative Brief →
Explore
Attack
Refine
Finalize
Action
Recommended Solution
My approach after establishing a direction with a mood board was to pull inspiration from badges, highlighting the environment of Park City, and adding a tooth subtly with high-end details. The logo included mountains and badge-like variations to pay tribute to the Olympic Athlete patients.
Results
Deliverable
The client chose to change the complete direction of the brand strategy during collaboration. We concentrated on geometric, high-end, and traditional elements into the brand. This approach was used in the final brand standards that included a new logo system, custom pattern, and icon library.
Traditional
Less Park City,
Less literal
Less Park City,
Less literal
