The Work
Projects & Explorations
Elevating Olympic Smiles
Advanced Dentistry & Aesthetics
The Advanced Dentistry & Aesthetics brand was elevated to high-end status by aligning with the U.S. Olympic Ski Team, featuring a badge-inspired logo with tooth and mountain elements, and colors matching the Olympic branding, for both online presence and upcoming office space.
Enhancing the trades
Fieldpulse
A brand refresh aimed to improve cohesion across the user journey by refining visual identity, tone, and touchpoints to make the brand more relatable to tradesmen, ultimately boosting engagement, trust, and conversion rates.
Creating Confidence
in darkness
in darkness
Concept
Concept's previous brand and materials lacked alignment, diminishing our impact and failing to convey core values. The rebranding unifies these elements, creating a cohesive identity that reflects their confidence, grit, and modern-traditional blend, reinforcing their industry leadership.
Elevating Skills
Carv
The project identified a gap in Carv's ski coaching tech—no smartwatch integration. I proposed an AI-driven smartwatch app for real-time feedback and personalized coaching. User surveys, testing, and wireframe prototypes ensured the design enhances skiing performance analysis and coaching on smartwatches.
Automating Celebrations
Philips Hue
Given that the holiday season is an ideal occasion for individuals to revel in the vibrant hues of their smart lights, scheduling holiday light colors in advance is a logical feature currently missing in the Hue app.
Arranging with ease
Bloom Buddy
The MIT x Pro AI course project developed a GAN-based system for personalized flower arrangements, targeting florists and hobby farmers. It involved training the model with floral images and creating a user-friendly interface for real-time customization. Success is measured by user engagement, satisfaction, and market adoption, with ongoing updates for relevance.
removing barriers
to reading
to reading
Sora
Our team at Concept crafted a lead-generating digital marketing campaign for Sora, a K-12 reading app, using email retargeting, a conversion-optimized landing page, and targeted paid media. The campaign boosted B2C client satisfaction and supported Sora's mission to make reading engaging and accessible.
Protecting Gutters
LeafFilter
Our team revitalized summer lead generation with a comprehensive marketing campaign, boosting engagement and conversions. We streamlined the creative process, assigned roles, and crafted a clear visual strategy. By aligning brand colors with seasonal imagery, we created a cohesive, record-breaking, visually compelling campaign.
References & Reviews
What people are sayinG
Emily has been an absolute delight to work with. She brings her A-game to work with her every single day and is always willing to go above and beyond for everyone.
Sarah Maschoff
Director of Brand Marketing
Emily is an excellent communicator and skilled creative professional, and would make a great addition to any team looking for a self starter with a passion for design.
Laura Root
Executive Director Of brand & Creative
She lead the promotional campaigns which helped increase leads tremendously. She is strategic, organized and strives to make work efficiencies better. Emily’s personality and boundless energy were great aspects she brought to the day.
Rene McCann
Digital Designer
