Branding
Strengthening Confidence in darkness
Situation
Project Details
Concept's previous brand, website, and marketing materials lacked cohesion, failing to consistently reflect its core values of confidence, grit, and a blend of modern and traditional sensibilities. This misalignment diluted the brand's impact and did not effectively communicate the agency's industry leadership. Therefore a rebrand and site redesign was proposed.
Company
Concept
My Role
Brand & Web Designer
Account manager
Tangee whapham
SEO Strategist
AJ Fischer
Website
CopyWriters
CopyWriters
Madison Kasper & Hayden Grover
Date
January 2024
Task
Plan of Attack
The project unfolded over several phases, culminating in a cohesive brand launch that positioned Concept to continue its leadership in B2B lead generation and appointment setting. Targeting industries such as SaaS, Material Handling, Capital Equipment, and Construction, the rebrand included updated brand guidelines, messaging, and a redesigned website to better resonate with both existing and potential clients.
view the Creative Brief →
Discover
Design
Collaborate
launch
Action
Recommended Solution
The creative modernized the agency's identity while staying true to its core values of confidence, grit, and a blend of modern and traditional sensibilities. The recommended solution included gritty textures combined with modern elements, paired with a traditional yet updated font. All while implementing a contrasting theme of confidence even in darkness as we continue to build client trust.
Results
Confidently Executed
Contributed to a 21% year-over-over year revenue growth in one quarter by rebranding and website strategies that enhanced client relationships and Concept's brand awareness.
